This week we published the first seasonal colour story on our site: SS27 Desert Horizon, a curated ten-colour palette for delivery January–April 2027.
Where it came from
Every seasonal palette we develop starts with landscape. For SS27 we drew from the steppe in late June — when the grass turns gold, stone warms under afternoon sun, and the sky shifts from hard blue to something softer at the horizon. We wanted a palette that reads as grounded, not pastel. Warm, not saturated.
The ten colours
Three anchor neutrals (Organic White, Stonewash, Organic Lt Brown). Three earth tones (Ochre, Autumn Brown, Deep Mahogany). Two horizon accents (Jaffa, Coral). One botanical (Moss). One evening (Prussian).
All ten are drawn from our existing 63-standard range, which means no custom dye development is needed to sample — you can evaluate the palette today.
How to sample
Visit the SS27 page and tap “Add entire palette to samples.” That queues all ten for review with our team, who'll issue a quote with shipping and turnaround. Sample fees credit back on first bulk order above MOQ.
If you're planning a different direction for SS27 but want our dye team's input, our Steppe Signature programme covers custom colour development — 100 kg minimums, 2–3 week lab dips.
